Fire HD 10 Plus (2021) review: Amazon’s top budget tablet upgraded | Amazon

Amazon’s top 10in Fire OS tablet has had a makeover now has faster performance, without costing iPad money.

The 2021 Fire HD 10 comes in either a standard version costing £150/US$150 or a “Plus” version, as tested here, costing £180/US$180, with a few more bells whistles.

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The tablet has a 10.1in LCD touchscreen that is slightly brighter than its predecessor is designed for movie-watching with its widescreen ratio, compared with the iPad’s squarer screen. The new Fire HD 10 adopts the slimmed-down rounded aesthetic introduced to the 8in Fire HD 8 last year, which makes it look significantly more modern, is 36g lighter than the model it replaces.

The Fire HD 10’s body is hard plastic while the HD 10 Plus (shown here) is made of soft-touch slate-grey plastic, which feels nicer but picks up fingerprints smudges easily. Photograph: Samuel Gibbs/The Guardian

The screen is good for the money: fairly sharp, with good viewing angles, bright enough indoors, though it struggles in direct sunlight. The pair of top-mounted speakers are reasonable for watching movies or getting answers from Amazon’s integrated Alexa voice assistant. A 2-megapixel webcam above the screen is reasonable for video calling in good light too.


  • Screen: 10.1in 1920×1200 LCD (224ppi)

  • Processor: 2GHz octa-core

  • RAM: 4GB

  • Storage: 32 or 64GB plus microSD card slot

  • Operating system: Fire OS 7 based on Android 9

  • Camera: 2MP front-facing, 5MP rear cameras

  • Connectivity: Wifi 5, Bluetooth 5, 3.5mm headphones, USB-C, Qi wireless charging

  • Dimensions: 247 x 166 x 9.2 mm

  • Weight: 468g


Amazon Fire HD 10 Plus review
All the ports buttons are in the right side of the tablet, while the microSD card slot for adding more storage space is in the bottom edge. Photograph: Samuel Gibbs/The Guardian

The Fire tablets are typically fast enough, but won’t beat more expensive rivals for raw performance. The Fire HD 10 Plus is no exception. It has the same processor as the regular Fire HD 10, but with 1GB more of RAM for a total of 4GB. That’s twice the amount of the previous-generation machine, which significantly improves multitasking. A dedicated game mode automatically optimises the tablet for games, turning off hands-free Alexa other background tasks when playing.

Battery life is very good. The tablet will last a couple of days with mixed use or more than 12 hours streaming video over wifi, according to my testing – but of course, playing graphically intensive games significantly decreases battery life. The tablet charges really slowly, taking at least four hours with the included 9W power adaptor. Using a 15W charger shaved 30 minutes off that time, whether wired or wireless for the Plus model.


Amazon does not provide an expected lifespan of the battery in the tablet. Batteries in similar products typically last for at least 500 full-charge cycles while maintaining at least 80% of their original capacity. The Fire HD 10 HD 10 Plus are generally repairable. They contain 28% post-consumer recycled plastic. The company offers trade-in recycling schemes publishes information on its various sustainability efforts.

Fire OS 7

Amazon Fire HD 10 Plus review
No mainstream web browsers are available in the Fire OS app store, leaving Amazon’s Silk browser the main choice – which means you have to sync your bookmarks from Chrome using an extension. Photograph: Samuel Gibbs/The Guardian

The new tablet runs the same Fire OS 7.3 as the previous version the Fire HD 8, which is based on Android 9 but lacks Google’s services the Play store, instead relying on Amazon’s App Store services. Amazon typically supports its tablets for longer than low-cost Android rivals, with at least several years of software security updates.

The interface is fairly simple, with a traditional home screen of apps flanked by pages called “For You”, featuring app content suggestions, “Library”, listing things you own such as Kindle books, games, movies other bits. The search bar at the top takes you to results from the web, Amazon’s shop your content, emails other bits.

Amazon’s App Store has most of the media consumption apps you’re likely to want in the UK, including Spotify, BBC iPlayer, ITV Hub, All 4, Netflix, Disney+ Sky Go, but BT Sport, Google’s various apps such as YouTube, Chrome Maps, Apple’s Music TV are a no-go. Zoom, Skype Alexa are available for video calling, while the store features a fairly large range of games, even if many of them are rubbish. Note that Fortnite is not available for Fire tablets, even through the Android Epic Games store.

You need an Amazon account to use the tablet, plus a Prime subscription giving access to Prime Video to really make the most of it.


Amazon Fire HD 10 Plus review
‘Show mode’ allows you to turn the tablet into an Echo Show-like Alexa smart display, either manually or automatically when placed into an optional charging dock (which isn’t currently available in the UK). Photograph: Samuel Gibbs/The Guardian
  • There’s a new smart-home button in the bottom left of the navigation bar that gives you instant access to devices such as lights speakers you’ve set up with Alexa.

  • There’s a little flex in the body the screen when pressed too hard, but the tablet feels robust.

  • The lack of popular password managers makes logging into apps services extremely tedious if you rely on one that isn’t available in the Amazon app store.


The Amazon Fire HD 10 Plus starts at £179.99/US$179.99 with 32GB of storage, which comes with ads on the lockscreen. Removing the ads costs an extra £10/US$15.

The regular Fire HD 10 costs £149.99/US$149.99 with 32GB of storage.

For comparison, Amazon’s Fire 7 costs £49.99, Fire HD 8 costs £89.99 Apple’s 10.2in iPad costs £329.


The 2021 Fire HD 10’s revamped design reasonable performance have done just enough to keep Amazon at the top of the budget tablet pile.

There are very few competitors that offer the level of software support Amazon does for Android tablets at this low cost. The screen is pretty big crisp, the speakers are fairly good, plus long battery life makes it an excellent lower-cost media consumption tablet as long as you’re happy to swim in Amazon’s ecosystem without access to Google or Apple’s apps.

The Fire HD 10 Plus version adds a soft-touch finish, wireless charging 1GB more RAM, none of which are really required for a tablet like this so I would recommend saving the extra £30/US$30 with the standard model. Watch out for deals too as Amazon frequently offers deep discounts on its Fire tablet range.

It won’t beat an iPad, Fire OS has a more limited selection of apps games, it is thoroughly undercut by its smaller £90 Fire HD 8 sibling, but the Fire HD 10 is great if you want a bigger screen for watching TV.

Pros: good screen, good speakers, great battery life, microSD card slot, USB-C charging, headphones socket, reasonable performance for the money, Alexa integration, wireless charging (Plus version only).

Cons: cameras aren’t great, slow charging, no Google Play or Apple apps, some apps missing from Amazon App Store, no Fortnite, requires Amazon Prime subscription to make the most of it, significantly undercut by Fire HD 8.

Amazon Fire HD 10 Plus review
The Fire HD 10 is built for watching movies TV shows, either from Amazon’s Prime Video or one of the many streaming services available through the app store. Photograph: Samuel Gibbs/The Guardian

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