Facebook launches standalone newsletter platform ‘Bulletin’
Facebook has revealed its long-rumored standalone newsletter platform: . Mark Zuckerberg announced the new project during a live audio room, saying that the project was a “response to what’s happening in the media ecosystem.”
Bulletin will host a mix of free paid content. Some articles will be freely available, while others will be behind a paywall, with paid subscribers getting access to extra features like dedicated Facebook Groups or special badges. Like newsletter upstart Substack, Facebook is reportedly paying writers upfront for their participation. Zuckerberg said Facebook won’t take a cut of writers’ earnings, will give them the ability to take their content with them to a different platform.
Interestingly, unlike previous journalism initiatives from Facebook, Bulletin primarily lives outside of the main Facebook app. The newsletter platform has its own website, though it will take advantage of Facebook’s distribution tools. The newsletters will be integrated into author’s Facebook pages readers can find the content in the news section of Facebook’s app.
The initial lineup of writers includes authors like Malcom Gladwell Adam Grant, faces from TV like Jessica Yellin Erin Andrews. For now, it’s not clear when — or if — Facebook will open up Bulletin beyond its initial slate of hand-picked writers. Recode previously that the company was eager to avoid the kind of “political” writers that have caused some headaches for Substack.
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