Marks & Spencer has bought a stake in a sportswear seller.
London-based The Sports Edit stocks clothing from giants such as Adidas Nike smaller brands such as Free People Movement.
It also sells nutrition products offers online health fitness content through its website.
Style stakes: London-based The Sports Edit stocks clothing from giants such as Adidas Nike smaller brands such as Free People Movement
The online retailer was founded in 2015 by Nick Paulson-Ellis, who will stay on as chief executive with support from the High Street giant.
The terms of the deal were not disclosed but it will eventually see M&S take full ownership of The Sports Edit.
It is the latest move in the 138-year-old retailer’s Brands at M&S Strategy aimed at boosting online sales.
The investment furthers M&S’s focus on active leisurewear. The market boomed through Covid, growing 35 per cent in two years to be worth £900million annually.