Diabetes drug metformin may cut the risk of long covid by 41 per cent

Metformin is a diabetes drug that lowers blood sugar levels by improving how the body handles the hormone insulin

Darren Lehane/Alamy

The diabetes drug metformin could prevent long covid, but whether it can also treat the condition in people who already have it is unclear.

An estimated 65 million people worldwide have some degree of long covid, which can involve chronic fatigue, brain fog, heart lung problems, loss of taste smell, among other issues.

With preventative drugs other treatment options being limited, Carolyn Bramante at the University of Minnesota her colleagues tested the potential of several therapies, including metformin, which is commonly used to control blood sugar levels in people with type 2 diabetes has been shown to limit the replication of the SARS-CoV-2 coronavirus in the lab.

The team looked at 1126 people, aged 30 to 85, who had tested positive for SARS-CoV-2 within the past three days. They were all overweight or obese, which can raise the risk of severe covid-19, but they didn’t require hospital care for the infection.

The participants were randomised to receive a range of potential treatments, including combinations of metformin, the anti-parasitic drug ivermectin, the antidepressant fluvoxamine or a placebo. At a 10-month follow-up, 6.3 per cent of those who took metformin had been diagnosed with long covid, compared with 10.4 per cent on placebo, suggesting that the drug prevented 41 per cent of long covid cases in the trial. Neither ivermectin nor fluvoxamine reduced the risk.

While metformin may prevent long covid among people who are overweight or obese who have a mild SARS-CoV-2 infection, the drug’s potential in other groups, or as a long covid treatment, is unclear.

Grace McComsey, who leads the long covid RECOVER study at University Hospitals Health System in Cleveland, Ohio, says the latest research is encouraging. “A 40 per cent decrease is pretty impressive, especially considering that most of the study population was fully vaccinated already at a lower risk of getting long covid,” she says.

Metformin may work as both an anti-inflammatory by reducing SARS-CoV-2’s viral load in an infected person’s body, she says. If it is an antiviral, metformin “could potentially work for the treatment of those with long covid”, says McComsey.


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Unveiling Unparalleled Elegance: Elevating Your Luxury Product Presentation

In today’s competitive market, creating a memorable brexperience is paramount to attracting discerning customers building a unique presence. This blog post explores the art of revealing unparalleled elegance through clever packaging choices, highlighting the profound impact it has on brimage customer satisfaction.

More than just products, luxury product presentation encompasses the entire spectrum of brexperience, from first encounters to exquisite presentations of coveted purchases. As the saying goes, “first impressions are lasting impressions”, this is especially true in the luxury sector where customers expect unparalleled quality, superior craftsmanship exclusivity. Packaging acts as a gateway to your brand, creating an indelible impression providing a unique opportunity to effectively communicate your brvalues. It sets the stage for a luxurious experience, subtly alluding to the meticulous attention to detail the exceptional quality of what lies within.

Luxury Presentation

Introducing a luxury product goes beyond the product itself. This includes the entire brexperience, from the first encounter with the brto the unpacking of a worthwhile purchase. In the luxury sector, where discerning customers have high expectations of quality exclusivity, packaging plays a key role in creating a lasting impression. It serves as a concrete expression of the brand’s identity, values ​​commitment to craftsmanship excellence. Carefully designed packaging can evoke emotion, set expectations, create a strong connection between your bryour customers. The packaging acts as the first point of contact with the brand, setting the stage for the luxurious experience that awaits. It is an opportunity to showcase the meticulous attention to detail, the abundance of materials the impeccable design that characterize the brand. The packaging itself becomes an extension of the product, reflecting its quality increasing its value. Luxurious well-crafted packaging not only protects products during transit, but also contributes to the overall sensory experience during unpacking, creating moments of joy anticipation for customers.

In the luxury market, packaging serves as a powerful tool for differentiation brrecognition. This allows brands to tell their unique stories, aesthetics values ​​to customers who appreciate the finer things in life. From the choice of materials, color schemes typography to the intricate embellishments finishes, every aspect of the packaging should be carefully considered to match the brpositioning. By investing in superior packaging, luxury brands can ensure that a touch of luxury is conveyed in every interaction with their customers, taking their products to a higher level of appeal exclusivity.

Elevate your luxury experience

In the world of luxury, unpacking is more than just unpacking. It’s an opportunity to offer your customers an unforgettable immersive journey. Brands who value an elevated unboxing experience know that every step of the process contributes to the overall impression of luxury exclusivity. From the moment the customer receives the package to the launch of the product, every interaction should be carefully crafted to evoke a sense of anticipation, excitement joy. 

The luxury unpacking experience starts with the packaging. Luxury brands often invest in premium materials exquisite design elements to create visually stunning packaging that reflects their bridentity. Packaging may feature embossed logos, metallic accents, or custom patterns, carefully selected to convey a sense of luxury sophistication. Magnetic gift boxes with seamless closure add an elegant touch, making opening even easier more attractive.

Beyond visual appeal, the unboxing experience can stimulate multiple senses create a truly immersive experience. Luxury brands may include fragrance elements such as scented tissue papers or fragrance samples to evoke a particular mood enhance the overall sensory experience. Tactile elements like the velvet lining silk ribbons also contribute to the luxury feel when unpacking. By carefully choosing these sensory details, luxury brands can create multi-sensory experiences that leave a lasting impression on their customers enhance their perception of exceptional quality attention to detail.

The art of a great unpacking experience goes beyond the packaging itself. Luxury brands often offer personalized notes, product information brochures, even special invitations to events VIP programs. These extra details add an extra level make customers feel valued valued. The goal is to create memorable engaging experiences that not only exceed expectations, but foster a deeper connection between brands customers, ultimately leading to brloyalty bradvocacy.

Creating a Lasting Impression

Personalization branding play a key role in presenting luxury products, enabling brands to create unique distinctive identities that resonate with discerning customers. In a luxury market where individuality exclusivity are valued, customization offers customers the opportunity to feel a deeper connection with a brits products. By personalizing packaging, luxury brands can create a sense of ownership exclusivity, enhancing the overall brexperience. One of the key aspects of customization is incorporating your brand’s visual identity into your packaging design. From logo placement to color palette to typography, every element should fit your brand’s aesthetic emphasize its value. Luxury brands often choose packaging materials that are easy to customize integrate brelements seamlessly, such as gift boxes. Whether it’s embossed logos, hot foil stamping, or custom prints, packaging expresses a brand’s unique identity becomes a canvas that enhances the perceived value of a product.

In addition to visual customization, luxury brands can also explore personalization options to create a closer connection with their customers. This includes adding a personalized message, initials, or monograms to your packaging. By incorporating these personalized touches, brands can make customers feel seen valued, making them feel special leaving a lasting impression. Being able to customize the packaging to the customer’s tastes desires makes it even more sophisticated makes the unpacking experience truly special memorable.

Moreover, customization goes beyond the packaging itself. Luxury brands can capitalize on branding opportunities by creating consistent immersive brexperiences throughout the customer’s journey. This could be individual product inserts, special gift items or even bespoke recommendations based on customer preferences. By seamlessly integrating bridentities across all touchpoints, luxury brands can create a unified memorable experience that strengthens customer relationships differentiates them from the competition.

Practical Benefits

With sustainability increasingly at the forefront of consumer awareness, luxury brands are beginning to recognize the importance of incorporating environmental considerations into their product presentations. Pursuing luxury no longer means compromising on sustainability. Rather, it is an opportunity for brands to demonstrate their commitment to act responsibly align with the values ​​of their discerning customers. By using sustainable packaging solutions, luxury brands can minimize their environmental footprint contribute to a greener future.

One of the key aspects of sustainable luxury packaging is material selection. Brands can choose eco-friendly alternatives such as recycled or FSC-certified paper, biodegradable compostable materials, even innovative materials made from renewable sources. Not only do these materials reduce their environmental impact, they also add a unique flair to the packaging, communicating the brand’s commitment to sustainability in a subtle yet powerful way.

Additionally, luxury brands can incorporate sustainability messages into their packaging. This may include information about the materials used, the brand’s commitment to sustainability, or advice on proper recycling or disposal. By transparently communicating their sustainability commitments, luxury brands can educate inspire their customers to make conscious choices join the larger movement for a more sustainable future increase.


Luxury product presentation is a multifaceted art that encompasses all aspects of bridentity customer experience. Through thoughtful packaging choices, brands have the power to shape perceptions, create emotional connections enhance the overall luxury experience. We considered the importance of luxury packaging recognized its role as an embodiment of the brand’s values ​​commitment to craftsmanship excellence.

Additionally, customization branding opportunities allow luxury brands to create unique identities that resonate with discerning customers. By personalizing packaging incorporating branding elements, brands can strengthen customer relationships foster a sense of ownership exclusivity.

As the world of luxury goods evolves, the art of presenting luxury goods will continue to be important for brands looking to differentiate themselves on the competitive arena. By carefully choosing their packaging, creating an immersive unpacking experience, personalizing embracing sustainability, luxury brands are attracting discerning consumers positioning themselves as leaders in luxury elegance. Create an unforgettable brexperience that cements your position.

Interesting Related Article: “How to Sell Luxury Watches to High-End Buyers“

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Unleashing Innovation: How a Fintech Software Development Company is Revolutionizing the Industry

In today’s rapidly evolving digital landscape, the financial industry is experiencing a major shift towards technology-driven solutions. One of the key players driving this transformation is the Fintech Software Development Company. These companies are at the forefront of innovation, leveraging cutting-edge technologies to revolutionize the financial sector. One such company making waves in the industry is PerfSol Tech. With a commitment to excellence a deep understanding of financial technology, PerfSol Tech is reshaping the way financial services are delivered. In this article, we will explore the capabilities impact of PerfSol Tech, a leading Fintech Software Development Company.

The Rise of Fintech Software Development Companies

Fintech Software Development Companies have emerged as a critical component of the financial ecosystem. These companies specialize in creating custom software solutions that address the unique challenges faced by financial institutions, ranging from banking payments to lending wealth management. By combining their expertise in finance technology, Fintech Software Development Companies offer tailored solutions that enhance efficiency, improve customer experience, drive business growth.

PerfSol Tech: Empowering Financial Institutions

PerfSol Tech, a prominent Fintech Software Development Company, has gained recognition for its ability to empower financial institutions with advanced software solutions. With a team of highly skilled professionals a client-centric approach, PerfSol Tech is dedicated to delivering innovative products that meet the specific needs of its customers.

Comprehensive Services

PerfSol Tech offers a wide range of services that cover the entire spectrum of fintech software development. From initial conceptualization to design, development, testing, deployment, PerfSol Tech provides end-to-end solutions. Their expertise includes:

  1. Digital Banking Solutions: PerfSol Tech develops robust secure digital banking platforms that enable banks to offer a seamless customer experience across channels. These solutions encompass online banking, mobile banking, payment gateways, transaction processing systems.
  2. Payment Processing Systems: PerfSol Tech’s payment processing systems streamline financial transactions, ensuring quick secure payments. These systems support various payment methods, including credit cards, debit cards, digital wallets, cryptocurrencies.
  3. Lending Platforms: PerfSol Tech creates lending platforms that automate loan origination, underwriting, servicing processes. These platforms leverage machine learning data analytics to make accurate lending decisions enhance risk management.
  4. Wealth Management Solutions: PerfSol Tech develops wealth management solutions that enable financial institutions to deliver personalized investment advice, portfolio management, financial planning services to their clients. These solutions help optimize asset allocation drive better investment outcomes.

Technologies Driving Innovation

PerfSol Tech stays ahead of the curve by embracing cutting-edge technologies that drive innovation in the fintech space. Some of the key technologies utilized by PerfSol Tech include:

  1. Blockchain: PerfSol Tech leverages blockchain technology to create decentralized transparent financial systems. Blockchain ensures secure tamper-proof transactions, reduces fraud, enhances trust in financial interactions.
  2. Artificial Intelligence (AI) Machine Learning (ML): PerfSol Tech harnesses the power of AI ML algorithms to automate processes, improve decision-making, detect patterns in vast amounts of financial data. These technologies enable predictive analytics, fraud detection, personalized financial recommendations.
  3. Cloud Computing: PerfSol Tech utilizes cloud computing infrastructure to build scalable resilient fintech solutions. Cloud-based systems offer flexibility, cost-effectiveness, the ability to handle large volumes of data securely.
  4. API Integration: PerfSol Tech specializes in integrating Application Programming Interfaces (APIs) to connect disparate systems enable seamless data exchange between financial institutions. This integration enhances interoperability facilitates the development of open banking ecosystems.

The Impact of PerfSol Tech’s Solutions

The solutions provided by PerfSol Tech have a profound impact on the financial industry, benefiting both financial institutions their customers. Some of the key impacts include:

  1. Enhanced Efficiency: PerfSol Tech’s software solutions automate manual processes, reducing human error increasing operational efficiency. This allows financial institutions to focus on value-added tasks, resulting in cost savings improved productivity.
  2. Improved Customer Experience: PerfSol Tech’s user-centric approach ensures that the software solutions they develop are intuitive user-friendly. This translates into a superior customer experience, fostering loyalty satisfaction.
  3. Greater Access to Financial Services: PerfSol Tech’s digital banking payment processing solutions facilitate financial inclusion by making financial services more accessible to underserved populations. These solutions empower individuals businesses to participate in the formal economy, driving economic growth.
  4. Enhanced Security: PerfSol Tech prioritizes the security of its software solutions, implementing robust encryption, authentication, authorization mechanisms. This helps safeguard sensitive financial information protects against cyber threats.


As the financial industry continues to embrace digital transformation, the role of Fintech Software Development Companies becomes increasingly critical. PerfSol Tech, with its innovative solutions deep industry expertise, is leading the charge in revolutionizing the fintech landscape. By leveraging advanced technologies, PerfSol Tech empowers financial institutions to deliver seamless experiences, drive operational efficiency, enhance customer satisfaction. As we move forward, the impact of Fintech Software Development Companies like PerfSol Tech will continue to shape the future of finance, unleashing innovation transforming the industry.

Interesting Related Article: “Defining ESG solutions for FinTech“

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The Importance of Conducting a Marketing Audit for Businesses: A Comprehensive Guide

In today’s competitive business landscape, effective marketing strategies are crucial to achieving success staying ahead of the competition. One essential tool to help businesses optimize their marketing efforts is a marketing audit. In this in-depth blog post, we will explore the importance of conducting a marketing audit for businesses, what is a marketing audit, its significance, the process involved. We will also delve into specific areas to audit, including branding, channels, audience, competitors, internal resources, provide relevant case studies examples to demonstrate the effectiveness of a marketing audit.

What Is a Marketing Audit?

A marketing audit is a systematic, comprehensive examination evaluation of a company’s marketing environment, objectives, strategies, activities. The primary goal of a marketing audit is to identify areas of strength weakness within the organization’s marketing efforts, pinpoint growth opportunities, develop actionable insights for improvement.

Why Is a Marketing Audit Important for Achieving Business Goals?

This strategy is a great way to establish where the business currently stands what needs to be done in order to reach its marketing goals. A marketing audit helps businesses gain an understanding of their current situation, market landscape, current objectives, marketing performance. It can also create a roadmap for improving the company’s marketing strategies tactics so that they are aligned with the organization’s overall goals.

The Process Involved in Conducting a Marketing Audit

Conducting an effective marketing audit involves a thorough review of the organization’s existing marketing programs activities, as well as its external environment. A typical process should include the following:

  1. Establishing Goals & Objectives – The first step in conducting a marketing audit is to determine the organization’s goals objectives. This will help guide the rest of the process ensure that all efforts are focused on achieving these predetermined goals.
  2. Analyzing Internal Resources & Capabilities – The second step is to analyze the company’s internal resources capabilities, such as its staff, budget, systems. This will provide insight into what the organization can accomplish with its current resources whether additional investment is needed to reach desired goals.
  3. Assessing the External Environment – The third step is to assess the external environment in order to gain an understanding of the competitive landscape, customer preferences, market trends, other external factors that may impact the organization’s marketing efforts.
  4. Examining Existing Marketing Activities – The fourth step is to conduct a detailed review of the organization’s existing marketing activities, such as its branding, channels, audience targets, messaging, performance metrics. This will provide insights into how effective the current marketing efforts are what changes should be made.
  5. Developing Actionable Insights & Strategies – Finally, businesses should develop actionable insights strategies for improvement based on the audit results. This may include developing a new branding strategy, changing channels or target audiences, or improving existing messages content.

Reasons to Conduct a Marketing Audit

There are several reasons why a business should conduct a marketing audit, including:

  1. Identifying areas of weakness in the organization’s current strategies activities
  2. Gaining an understanding of customer needs preferences
  3. Assessing the effectiveness of existing efforts
  4. Developing actionable insights for improvement
  5. Identifying opportunities to expthe customer base
  6. Establishing a roadmap for achieving marketing goals.

Specific Areas to Audit

Like any business establishment, a marketing audit requires businesses to take a deep dive into their existing strategies activities. Here are some specific areas that should be considered when conducting a marketing audit:

1. Branding

Assess the company’s bridentity positioning within the market. Evaluate the consistency of messaging, visuals, tone across all marketing channels. Consider whether the breffectively communicates the company’s values resonates with the target audience.

2. Channels

Examine each marketing channel (e.g., social media, email, content marketing) to determine its effectiveness in reaching engaging the target audience. Analyze channel-specific metrics, such as engagement rate, click-through rate, conversion rate, to identify areas of improvement.

3. Audience

Evaluate the company’s understanding of its target audience, including demographics, psychographics, pain points. Assess the effectiveness of marketing efforts in addressing the needs preferences of the target audience.

4. Competitors

Conduct a thorough competitor analysis to identify industry trends, best practices, potential areas of differentiation. Examine competitors’ marketing strategies, messaging, tactics to uncover insights that can inform your own marketing efforts.

5. Internal Resources

Assess the organization’s internal resources, including staff, budget, technology, to determine whether they are adequate to support current future marketing initiatives. Identify any gaps or inefficiencies develop recommendations for improvement.

Benefits of Conducting a Marketing Audit

By conducting an audit of its marketing activities, businesses can gain invaluable insights into their current performance develop effective strategies for improvement. In addition to the specific benefits outlined above, here are some additional advantages that can be gained from conducting a marketing audit:

  • Improved visibility into existing efforts performance metrics
  • Increased understanding of the target audience their needs
  • Improved alignment of marketing activities with organizational goals
  • Enhanced ability to identify capitalize on new opportunities.

A marketing audit is an invaluable tool for businesses looking to improve their marketing performance. Through this process, companies can uncover areas of weakness develop effective strategies for improvement. By taking a detailed look at their current efforts, businesses can gain an understanding of the external environment, customer needs, internal resources in order to create a roadmap for success.

In Conclusion

Conducting a marketing audit is essential for businesses looking to optimize their marketing efforts achieve their overall business goals. By systematically evaluating branding, channels, audience, competitors, internal resources, businesses can identify areas of strength weakness, develop actionable insights for improvement, stay ahead of the competition. Moreover, a marketing audit can enable businesses to identify growth opportunities develop strategies that will empower them to reach their desired goals.

By conducting periodic audits, businesses can ensure that their marketing efforts remain aligned with their objectives stay up-to-date with industry trends customer preferences. Doing so will help them leverage the resources they have more effectively increase their chances of achieving success.

Interesting Related Article: “8 Helpful Tactics To Apply In Account-Based Marketing “

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HIMSSCast: Five steps to a better patient experience

IDC Research Research Director, Value-based Healthcare IT Transformation Strategies, Jennifer Eaton had this to say in recent research:

“To meet consumer needs demands, healthcare is using technology more than ever to support meaningful, productive engaging interactions. Using comprehensive data collection deep learning insights are further supporting these efforts by highlighting individual needs preferences that in turn creates a more engaged customer can lead to greater downstream health impact.

“While organizations are counting on efficiency gains prime customer satisfiers like convenience greater access to health information greater provider collaboration, the foundation of future customer experience initiatives must be built on delivering empathy at scale.”

In this HIMSSCast, Eaton explains what empathy at scale means, details five steps provider organizations can take to deliver a better patient experience.


Talking points:

  • “Assess current customer experience competencies while examining the complete customer journey.”

  • “Create a customer data map while mapping out data collection and/or integration opportunities.”

  • “Ensure that the healthcare team’s experience is considered along with the customer experience.”

  • “Develop an engagement/experience technology adoption roadmap ensure analytics reporting capabilities meet current anticipated future needs.”

  • “Infuse empathy at scale into the foundational model for all customer engagement experience strategies.”

More on this topic:

Using device data to improve patient experience

Improving the patient experience is a two-way street

Patient experience: new perspectives on person-focused care

For 2023, patient experience, ‘smarter’ analytics data-driven medicine

Athenahealth focuses on the patient experience at HIMSS23

Follow Bill’s HIT coverage on LinkedIn: Bill Siwicki
Email him: [email protected]
Healthcare IT News is a HIMSS Media publication.

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